Social media has changed the way the world communicates, with marketing no longer being a one-way street. Consumers share information, recommendations and stories at lightning speed. Having content that is engaging, enticing and above-all-else, authentic, will enhance your brand image, build rapport and trust with your network. Organic posts build brand and credibility, but to drive sales, it takes more than ‘likes and shares.’ You need targeted ads to search and find and build an audience of interested buyers.