Next generation picture and sound with Cognitive Intelligence Take vision and sound to the next level with Cognitive Processor XR™. Our revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analysing images to give real life depth, extraordinary contrast and beautifully vivid colours.Scenes full of contrast and brightness, precisely controlled Powered by Cognitive Processor XR™, the unique XR Backlight Master Drive precisely controls our latest generation Mini LED backlight in this X95K 4K BRAVIA XR TV for brightness you can feel. You'll enjoy an unprecedented dynamic range with incredibly dazzling lights and deep blacks, as well as beautifully natural mid tones, with almost no flare or halos around highlights.ound from the screen, pictures and sound in harmony
Enjoy sound that precisely matches what's on screen with Acoustic Multi-Audio™ technology. Sound positioning tweeters ensure pictures and sound are in harmony for an immersive viewing experience
