About us
For beauty enthusiasts, finding “holy grail” products is a labor of love. However, one category often turns this into a long and costly mission: base makeup!
Ellana Minerals is here to put the arduous quest for flawless coverage to an end.
How many times has makeup promised oil control or extensive shades, only to melt away in the heat or clash with Southeast Asian tones? Can you remember expensive foundations needing to be discarded after a disappointing performance?
Sometimes, the solution lies closer to home. Ellana Minerals celebrates its return with a range of sophisticated and affordable mineral makeup created especially for the Southeast Asian skin.
The name Ellana means “light” or “bright” in Greek origin. A perfect name for the what makeup should be - light and easy on the skin, giving its users a sheer and natural glow.
Vision
A world where the pursuit of beauty goes hand in hand with healthy skin.
Mission
To be recognized as a high-quality natural makeup brand, which is the preferred daily use makeup by young, career-oriented South East Asian women.
