THE HISTORY OF
ESTETICA
1980
Maggie opens her 1st beauty salon of 500 sq ft in Tampines
1993
Secures exclusive retailer and distribution rights for Ericson Laboratories (France), a leading cosmeceutical company started by Professor Ericson, an acclaimed scientist specialising in cellular therapy
2010
ESTETICA announces investments into anti-ageing technologies and skincare R&D in collaborative partnership with Agency of Science, Technology and Research (A*STAR)
2012
Estetica’s in-house brand of skincare products is rebranded as est.Lab, with 5 comprehensive and revamped skincare ranges and 1 eye-care range. Awarded Singapore Brands Award
2014
Launches ESTETICA’s global e-shop (www.esteticabeauty.com/eshop) retailing est.Lab products around the world. Unveils international celebrity, model, actress and director, Jesseca Liu, as ESTETICA’s brand ambassador
1970s
Maggie starts her beauty career as a therapist and consultant at Plaza Parkroyal
1987-1995
Opens 2nd salon in Tampines in 1987 with further expansion within the Singapore heartlands, including Hougang, Toa Payoh, Yishun, Choa Chu Kang and Bedok
2004-2009
Relocation of ESTETICA salons into the city and suburban malls
2011
Awarded Top 100 Singapore Excellence Award
2013
Appointed a Member of the Hospitality & Tourism Academic Advisory Committee to oversee the crafting of curriculum and mentorship of students in Singapore’s skills-based institute, ITE.
2015
Signs Memorandum of Understanding with IMRE, A*STAR to develop a new Joint Laboratory by 2017. ESTETICA and est.Lab win multiple media awards to become the most awarded beauty brand in Singapore. Celebrates ESTETICA’s 35th Anniversary with “Beautiful Inside” charity drive in aid of the Autism Resource Centre, Singapore
