Before you start your backlink campaign, make sure that you know the company you're working with. While you can always look for a cheap way to get links to your website, you should consider several factors. First of all, make sure that your backlinks are relevant. This means that they should have some relevance to your site. If your backlinks don't answer these three questions, your online reputation will suffer. So, you must do everything you can to ensure that your link campaign is successful.