About Us
For over 50 years we have enabled people from all over the world to celebrate their personal beauty and fulfil their dreams. We create and offer high quality, safe, trend-driven products to beauty lovers and the unique possibility to become part of a global beauty community.
As a Swedish beauty brand we believe that when you look and feel good you have the opportunity to reach your full potential. And together with a passionate and supportive global community anything is possible. That’s beauty from a Swedish perspective.
It all began in 1967, in a small two-room office in central Stockholm. Two brothers, Jonas and Robert af Jochnick, and their friend, Bengt Hellsten, sat down and talked about their dreams. They wanted to create a different kind of company that offered a different kind of product. They came up with the idea of giving people the opportunity to benefit from high quality beauty products inspired by our Swedish nature. At the time, this was not an obvious road to success – especially not in Sweden. But that conversation marked the beginning of an incredible journey that continues to inspire more than 50 years later.
Today Oriflame is present in over 60 markets with over 3 million independent Beauty Consultants who share, promote and sell our beauty and wellness products.
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