The company was established in the year 1975 under the name of "Sound General Trading Establishment“ (Sporting Goods Division) and in 1985 became an independent limited liability excellent grade company with an exclusive activity in trading sports goods and equipment under the name of Supa Sportsman LLC. The company has grown from being a small exclusive sports shop in Muscat to being the number one sports organization in the Sultanate of Oman.‘Supa Sportsman’ has maintained its position as a reliable, genuine and exclusive sporting goods organization.
‘Supa Sportsman’ has introduced many products into the Omani market which were not previously available and have now established themselves as being a household name in sports circles. It is the policy of the company not to simply collect agencies, but to give its represented products, genuine support in terms of creative marketing activities and after sales service.
Brand names such as Adidas, Life Fitness, Babolat, Yonex, Mikasa, Paramount, Body-Solid, Concept2 Rowing, LeMond Bikes, Pavigym ﬂooring, Sartor Trophies, Polar, 2XU, Nathan etc. are marketed exclusively in Oman. The main showroom is housed in the building, which is also owned by the owners of Supa Sportsman.
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