INTRODUCTION

ANIMATION is one of the fields of the film industry and is an emerging export winner. The Philippines has gained worldwide recognition In the production of high quality animated films since the mid-80’s. The Philippines now boasts of a total output of some 200 half-hour of TV for export annually. The Filipinos’ extraordinary talent for animation has also been tapped in the production of high quality animation for feature films, TV commercials, TV series, Animated games, station IDs, webdesign and preproduction & design work. Many international studios such as Disney, Marvel, Cartoon Network, Nickelodeon, Warner Bros and now Game producers and developers produce substantial portions of their project schedule in Manila. Their major considerations in giving subcontracting jobs to Philippine Animation studios include competitive labor cost, Filipinos’ fluency in English, varied art exposure, enormous talent and ability to relate to Western humor.